Tue. Jul 23rd, 2024

The Hindi film industry witnessed a resurgence from the post-COVID dull phase last year as 2023 turned out to be a good year. New records were made and then broken as the year saw blockbusters like Shah Rukh Khan’s Pathaan and Jawan, Sunny Deol-led Gadar 2 and the Ranbir Kapoor starrer Animal, directed by Sandeep Reddy Vanga.

Discussions around box office figures became the new talk of the town as industry insiders began to chatter about how certain movies in 2023 resorted to corporate bookings and self-purchases to create a perception and inflate their earnings.

This phenomena gave birth to the industry term “organic collections,” which gained prominence in online trade discussions last year.

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By KB1128

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